Yes, Witches are real. We are here to show you how.
With our new image we want to reflect boldness, dynamism and playfulness, three concepts that represent our values and work. We have developed our Brand Heart, Brand Messaging, Brand Guidelines and Visual Identity.
To properly tell our story through a visual identity, we needed a clear understanding of our context, defining our profile and our values as a team. We started by reflecting on the studio’s goal, the core of our work, what we’re trying to achieve, the concept that brought us together (brujas) and how that might be communicated simply and direct.
Through a simple, clean wordmark in the elegant Hurme font, bold colours (including blues and pink), and a defined drawing style we capture our team energy while experimenting and pushing our boundaries.
Witches have power on their own terms. They have agency. They create. They praise. They commune with the spiritual realm, freely and free of any mediator. They metamorphose, and they make things happen. They are change agents whose primary purpose is to transform the world as it is into the world they would like it to be. Being called ourselves witches is an act of reclamation, an expression of autonomy and pride.